Indlæg tagget med ‘social media’

Measuring the real ROI of social media: organizations need to understand not just the volume of stuff they sell, but the social context in which they do it

Af Katie Delahaye Paine, CEO, KDPaine & Partners
29. marts 2011 

Let’s be clear about what we mean when we talk about measuring the real ROI of social media. Simply, ROI, or return on investment, is a profitability measure that evaluates the performance of a business by dividing net profit by net worth, according to Entrepreneur.com. It can also be described as the money gained or lost on an investment relative to the amount of money invested. Læs videre…

How To Measure The Value Of A Fan Or Follower In Social Media

Af Kelsey Jones, social media and search marketing specialist for Awen Creative
26. januar 2011 

It’s hard to justify the time spent on social media account management. But there are ways to measure the real value (monetary or otherwise) of fans on Facebook and followers on Twitter. Læs videre…

Modern ‘Terms of Engagement’ Include Social Media

Af Robin McCasland Past Chair, IABC Research Foundation President and Senior Consultant, Brain Biscuits Strategic Communication Dallas, Texas USA
5. august 2010 

Take a few moments to do an online search of major global companies, and you will find that many of them are using social media in simple yet effective ways to promote positive workplace cultures that help keep employees engaged and productive. Læs videre…

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