Kommunikationsmåling

Af Prof. Dr. Ansgar Zerfass, University of Leipzig, Department of Communication Management and Public Relations
22. november 2010 

Communication professionals in Europe still neglect a comprehensive evaluation of communication performance. This finding, which has already been identified in last year’s results of the annual Europe-wide trend study European Communication Monitor (ECM), was further confirmed by the ECM 2010. Læs videre…

Af Julie A. Woods, executive vice president of product strategy at Cymfony Inc., a provider of real-time media measurement solutions based in Newton, Mass., USA.
8. oktober 2010 

The tracking and measurement of any marketing program has always been difficult, time-consuming and limited at best. Metrics can be even more elusive for marketing communication, and, in many cases, measurement methods are even inadequate or misleading. It’s no wonder that so few companies measure their external communication programs. Læs videre…

Af Camilla Rose, kommunikationschef, Experian Nordic
12. marts 2009 

Experian er førende indenfor kreditvurdering og udarbejder blandt andet konkursstatistikker og analyser om dårlige betalere. Som kommunikationschef balancerer jeg derfor på en knivsæg mellem på den ene side at profilere virksomheden på unik viden om konkurser og samtidig nedtone nyhedskriteriet “sensation” både internt og eksternt – særligt i tider med finanskrise. Læs videre…

Af Simon Anholt, government advicer
16. januar 2009 

Nation branding does not exist; it is a myth, and rather a dangerous one. The idea that it is possible to ‘do branding’ to a country (or to a city or region) in the same way that companies ‘do branding’ to their products and services, is vain and foolish. Læs videre…

Af Thomas Telving, kommunikationsrådgiver, Cision Danmark A/S
19. september 2008 

PR-branchens halvdårlige ry i forhold til at måle værdien af eget arbejde er til dels selvforskyldt. Metoderne findes nemlig, men der mangler fortsat en veletableret branchestandard. Læs videre…